How and why it might be a good idea to structure your resume like a press release

It worked for her. “I received an overwhelming response from it, more than I had anticipated. I had CEOs from companies that didn’t even have open positions available at the time calling me to compliment the way in which I had reached out. It got me quite a few interviews, and ultimately my first job in the PR field.” But a creative approach to your resume isn’t limited to the communications industry. “I think it’s important to be able to sell yourself in the same way you would think about positioning a client,” Usher said.

To that end, think about “What are your differentiators; the compelling, and interesting characteristics that make you stand out from everyone else? Usher also advises trying to “find ways to get your story and expertise across in a unique way to help cut through the clutter of other standard/form resumes and cover letters potential employers receive on a daily basis.”

How to get started

“Generally speaking, there is no right or wrong answer on how to format your resume,” offered Amy Onori, Talent Director M Booth[3].

It might help to think of your resume as “a snapshot and a reflection of your work history, Onori said. More than that, “It’s the first impression you’re going to give to a prospective employer.” For that reason, formatting your resume like a press release could help because the information on both needs to be relevant and succinct. It’s also important to realize that press releases have a sense of immediacy.

“When you’re unleashing a piece of media to the press, you’re essentially broadcasting a piece of news you want captured within the media ASAP,” Onori said. Keeping that in mind might help you to structure your resume in a way that makes it seem important enough to review right now before all the other candidates.

But don’t be so brief that you forget the essentials. Make sure to always include “where you’ve worked, what you’ve done and accomplished, and where your core competencies are,” Onori cautions. “Your resume can be your brand, and employers like brands that can tell a sweet and simple story of where you’ve been, where you plan to go, and the assets you’ll be able to take with you on your journey.”

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