Recruiting Female Tech Candidates Starts with the Job Description

“By no means have the challenges facing women entering the tech workforce disappeared, but this survey’s results suggest an encouraging trend with women remaining undeterred and persevering despite the obstacles,” says Christine Cruzvergara, Vice President of Higher Education and Student Success at Handshake, in a press release[4] announcing the research.

Having great leadership and a supportive culture are ways to retain female talent, but getting them in the door is completely different. Fortunately, one expert is sharing her advice on how to attract female tech talent to your company.

Expert Advice for Recruiting Female Tech Talent

“Many companies are unaware that a lengthy qualifications list in a job description deters women from applying. In fact, women only apply for jobs if they feel they meet 100% of the qualifications[5], while men feel comfortable applying if they meet 60%,” says Whitney Bennett, Vice President of Talent and Culture at CallRail[6], in an e-mail to HR Daily Advisor. “Tech companies should be especially mindful of this as our industry lags in female representation at all organizational levels, with this disparity most evident in senior leadership.”

“Removing bias in the tech hiring process starts with carefully crafting job descriptions that encourage applications from talented, diverse candidates,” Bennett suggests. “Start by distinguishing between skills that are essential for the role and ‘bonus’ skills that might be preferred but aren’t necessary. Combining all essential and nonessential skills makes for a long list that will intimidate even the most qualified candidates. Be sure to list required qualifications while differentiating the ‘bonus’ skills.”

“It’s important to remember that once a woman lands a job, there’s still plenty of bias to overcome in the workplace. A study of GitHub users showed code written by women is accepted 4% more[7] than code written by men,” Bennett adds. “However, this was true only when the coder’s gender was kept secret.”

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